Business-Level and Corporate-Level Strategies Essay - 8

Business-Level and Corporate-Level Strategies - Essay Example This paper will discuss the business level and corporate level strategies Eni SpA used to remain competitive in the ever-changing petroleum industry. Business level strategy is a set of commitments and actions a company takes to provide good value to customers thereby gaining a good reputation (Ireland, Hoskisson and Hitt, 2011). This may include establishing niches and product improvement to add value to already existing products and services. A successful business level strategy has to consider the five Ws; where, who, when, what and how v. At first, the organization has to determine its clients, the goods and services the client needs, how to deliver the best products and services and the competitors’ price for the same products and services (Ireland, Hoskisson and Hitt, 2011). Eni SpA’s business level strategy is fair pricing and consistency of products. In that regard, Eni had to invest in exploration of oil resources across the world (Maloney, 2012). This would allow Eni to provide petroleum products to its customers throughout. The company was successful in getting some oil reserves in Kazakhstan, Libya and Congo. The oil field Eni SpA struck in Kazakhstan is probably the largest old field the company has ever struck (Maloney, 2012). However, the numbers of oil fields are dwindling by the day. As such, the success rate of getting a good and productive oil field is challenging. With that knowledge, Eni had to acquire oil companies in other countries. This would guarantee Eni’s ability to meet the customers’ demands and expectations (Maloney, 2012). Eni SpA has also focused on the changes in the market dynamics as a business level strategy. In this case, Eni SpA determines whether there are any risks to the business environment in the future (Maloney, 2012). Currently, Eni SpA noted the shift from fossil fuels is gaining momentum. This is likely