MANAGING PLAN ASSIGNMENT Term Paper Example | Topics and Well Written Essays - 3500 words

MANAGING PLAN ASSIGNMENT - Term Paper ExampleThen in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces ar available across all the platforms through a global basis. As per industry investigate done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growth number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, design market competitiveness and companys internal and external factors. Product analysis The mobile Application market is a rapidly growing market. These applications are simple programs that can be downloaded easily. Now the usage of mobile applications on cleverness phone devices is enhanced. Different mobile applications are also used by the renowned restaurant chains for their integra ted services and promotional purpose. It helps them to stay ahead in the competitive market. The new APP product is tardily Food. It is red ink to launch in the U.S. market. Mobile marketing includes the process of using mobile medium to communicate marketing information with the customers. That means it will provide easier accession to get information about the location, menus, and promotional deals of the restaurant. Customers can order their food with this application directly or by using the Facebook pages or different online sites of Easy food. It is a user-friendly application. It offers the details of past orders, location and timing of restaurant, and also individual information about the restaurant. Best dish of the restaurant with feedback from other customers are also mentioned here. The competitors of this product are Chow Now, Tabbed Out, Dinner Connection, Uncorked, Go Pago and Belly. However, the product is now in an introductory stage, but its user-friendly appli cation and groundbreaking ideas will help it to capture the market in near future. External environmental Analysis External environmental analysis of the product will be done through Porters five force analysis and PESTEL analysis. Porters five force analysis Industry rivalry There are some(prenominal) applications for restaurant can be found in the industry. Chow Now, Tabbed out, Dinner connection, Uncorked, Go Pago and Belly have already good presence and popularity in the market. As a result a good the customer base has also been created by these brands. However the users of these applications are mainly the youths who always had an urge to try something new. So in the starting it may go slow, but with the help of the unique applications, it can easily grab the market. Bargaining power of consumers Most of the customers are the smart phone users. Eventually they can consider as tech savvy and financially well sound. The numbers of smart phone users are increasing as different m obile companies are started launching their own product. It will help Easy food to grab the customers. Bargaining power of suppliers Here, the suppliers are considered as the software product engineers. Uniqueness of the application will irritate it more appealing to the consumers. Deep knowledge over the subject and the enthusiasm to innovate something new will make the application stand among the competitors. Moreover it is not about onetime expenses the site needs continuous up gradation. Threats of substitutes