Interview on perceptions of a product or servise and ways of Assignment

Interview on perceptions of a product or servise and ways of motivating nodes and increasing customer merriment - Assignment ExampleBeing the marketing manager of Samsung Company, I was tasked with the duty of establishing how consumers view our products, specifically the newly introduced Smartphone the Samsung Galaxy S4. This required a survey to be undertaken by interviewing consumers who own the phone. This is very important since in the Smartphone market, consumers be known to shift from one phone to an early(a)(prenominal) because of poor experiences and satisfaction. Thus, this paper go out explain various aspects of consumer behaviour. It will analyse the findings of the interviews undertaken. Finally, the paper will consume a presentation to the board of directors where it will conclude by establishing the importance of various aspects of consumer satisfaction and how it will benefit the union. Concepts in Consumer Behaviour When approaching consumer behaviour there ar e various concepts, theories and models involved (Sharma, 26). Consumer satisfaction is the level at which consumers feel a commodity has met their need or want. Normally customers are fulfill when the product in question fully meets the needs of the customer, which the assembly line establishment has communicated through advertising and other marketing techniques. For example, a consumer is fully satisfied with a smart phone if it meets the technological and physical requirements, which the customer needs, and those that have been indicated on the phones specifications that have been communicated by the manufacturer. Thus if a company indicates that a Smartphone has high definition display yet consumers realise it does not, and then the consumer will be unsatisfied. Consumer perception is the way in which consumers view a particular product with regard to its ability to satisfy them. Consumer perception is a very important aspect of consumer behaviour since it is one of the majo r motivators behind consumers when they are looking for products to deprave in the market (Erlenkamp 26). This is especially the case in the smart phone market, since a phones popularity greatly relies on how consumers perceive it regardless of other factors such as the phones specification. For example, a study done in the United States of America revealed that most Smartphone users opt to buy phones that they believe are good based on information from their friends and non professional opinions in social media over phones that are repair in terms of specifications regardless of the both phones being of the same price range (Himmelsbach 92). Consumer motivation on the other hand, is the process of undertaking various measures and strategies to ensure that consumers in the market are motivated to secure a particular product or products (Wright 120). Consumer motivation is very significant aspect since it ensures that a business establishment enjoys success since it will attract n ew customers as well as keep quick customers loyal. Examples of consumer motivation technique include sampling which results in attraction of many consumers. The Product The Samsung Galaxy S4 is a high end Smartphone released by the company in March 2013. The Smartphone was widely anticipated after the company announced its production and the features that the phone would possess. Furthermore, its predecessor, the Samsung Galaxy S3 had been