The Bottled Water Industry Essay examples -- Marketing Water Business

Markets urine is something that anyone around the world could get from the tap for free, but promptly it is all the rage for the beverage persistence. Bottled piddle has become the industrys fastest outgrowth segment, both in volume and profits. Due to the givers needs and wants for a healthy lifestyle, the beverage industry provides a necessary product to the consumers, which is bottled water. Water is meaty and with the demand to participate in a healthy lifestyle, the water industry will be successfully profitable. The marketplace size for this industry has been ripening and will continue to grow in a rapid pace. all over the past ten years, bottled water has moved from being the preserve of a relatively small market into the U.S. mainstream, with sales of about $7.5 billion, and thats only for water in bottles of 1.5 liters or less (Durr). According to the planetary Bottle Water Association, Americans spend $5.6 billion in 2000 on bottled water. By 2005, America ns will consume 7.2 billion gallons of bottled water, up from about 5 billion gallons in 2000, the crosstie reported. A factor that will continue to drive the bottled water market is foremost the desire to live a healthy lifestyle. Which leads to the concerns of contaminants found in the tap water. People will pay high prices for water, just to be ensured that it is safe to drink the water that they purchased. Drinking lots of water withal prevents dehydration. According to the Bottled Water Web (www.bottledwaterweb.com), 75% of Americans be chronically dehydrated. most people know the health benefits of drinking water, which will drive the consumer to total the water bottles more than. At the same time, packaging in a takeout plastic bottles and greater ... ...are looking for a beverage that combines rehydration with vitamins and minerals, and 75 share said they would buy fortified water if available (Durr). According to Stephen Kay of the International Bottle Water Association in Alexandria, Va, People are demanding more from their foods and beverages, so, theyre choosing water with added functions and attributes (Durr). With Americans focusing on fitness and a healthier lifestyle, companies are positioning these fortified water as something better than water. Its just bid water but with better attributes, and provides more than what water does. Aquafina Essentials is touted as enhance water, and the label on Propel, a new product from Gatorade describes the crystalize beverage as fitness water. While Propel is targeting towards athletes, Aquafina Essentials is targeting those who are very(prenominal) health conscious.