Marketing of 15 inch multimedia TV system

The 15 adjoin multimedia LCD TV dodging is a high resolution system just kindred the 17 inch one. The 15 inch multimedia LCD TV is capable of queering the different accepts that are possessed by the 17 inch one. The main reasons why the 15 inch TV system has lagged screwing in enclosures of gross revenue could be attributed to its smaller size of the display screen, slightly lesser or fewer features, among early(a) few shortcomings. disdain all these shortcomings, this TV system has the advantage of being cheaper so it washstand be afforded by many people. It too has the advantage of having similar feature as those possessed by the 17 inch TV system.By looking at a spectrum of several options in an attempt to abstract the gross revenue volumes of the 15 inch TV system, one of them seems to bee more working and achievable in the prevailing circumstances. This is serous advertise and sales packaging of this reaping (Don E Schultz, 1997). All seems not lost yet because the product is operating slightly above the break-even-point and therefore if a serious adverting and sales procession is with with(p) the trend can change.Advertising is the creation of sensation of a product and appealing to the public to purchase the product. On the other hand sales promotion stands for other merchandiseing activities other than in-person selling, advertising and publicity and is intended to stimulate demand for the product i.e. consumer buying and dealer effectiveness. Both advertising and sales promotion are art object of what is referred to as the marketing communication ruffle up or promotion mix (http//www.onlinewbc.org/DOCS/market/adv_vs_pr.html)How it is to be doneThere are several approaches that should be applied in advertising. Advertising is intended to influence long term buying behavior. One way of achieving this goal is through placing adverts continually in the press media i.e. daily newspapers and magazines. Through this it is anticipate that the adverts will reach let out to a large population in the country or the market area.The other means / way in which advertising should be done is through placing adverts in the electronic media such as radio and televisions. This is also has advantage of reaching out to a large audience. This kind of advertising should portray all the positive aspects of using the 15 inch TV system. The visual aspect is likely to create more demand in the short term and also in the long term.Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches.Sales promotions should also be done. This could involve issuing coupons, free samples, refunds and rebates, premiums or gifts, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate surge in sales volumes is likely to be observed. This is true because customers like something extra like a gift when they purchase a product, provided that it is of good quality. The product in read/write head i.e. the 15 inch TV system has good quality and thus sales promotion can assist in boosting sales hence profits.ConclusionIt is important to know that both advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for raising sales volume for this product can effectively use these two tools to get to its targets. Personal selling should come in to support advertising by increasing the sales.References1. Advertising and publicity available athttp//www.onlinewbc.org/DOCS/market/adv_vs_pr.htmlassessed on Feb. 1, 20082. Julian Cummins, (1997). Sales Promotion How to Create, Implement and Integra te Campaigns That Really Work. learner Hall3. Don E Schultz (1997). Sales Promotion Essentials The 10 staple fiber Sales Promotion Techniques and How to Use Them. Prentice Hall