Observation of a Track and Field Coach Essay -- Papers

Observation of a Track and Field Coach I chose to observe the practices at State College for Track and Field. I primarily focused on the distance team with John as the coach. When I arrived at the first practice I observed Coach John talking to the team at the beginning of their practice. He was going over what they should focus on during their first track meet, which was coming up. His positive attitude stood out the most. He put his emphasize on having fun. He stressed the importance that they work as hard as they can to achieve their best performance but his final words were, "Have fun!" I started to realize what he stressed most for his team and that was to achieve the goals they set for themselves. For both practices I attended the athletes started out with a warm-up run. They then met as a group and had the team captain lead in their stretches. I noticed strong team cohesion as they stretched talking about their activities from the previous weekend and the work out that they were going to have. After the stretching Coach gathered them together to explain the workout (both days a speed workout). As he explained he made sure each of the team members understood the exact instructions for the speed drills. One of the athletes had a question and he patiently answered it and encouraged more questions to make sure the team knew the exact workout. He had the lone male distance runner do 2 sets of 4x200 meter sprints on the track. He had the women's distance team go out to the pond's to run a 20-minute fartlek in which they ran a minute hard and a minute easy. I observed the male distance runner and when he finished his second set of 200's, Coach suggested he run one more set of 200's. Chris was tired and was he... ...en a coach and a friend and he recognizes that there needs to be a level of respect from the athletes. Reflecting on my interview with Coach comparing and contrasting his stated philosophy on coaching and what I have observed from practices and meets I saw that his goals as a coach are being met at practices and his interactions with his team. He knows what he wants to get out of his coaching experience and he achieves that by working hard at demanding respect and hard work from his team while still ensuring that they have fun. From what I have observed from Coach it seems as if he has taken this class. He knows so much about performance strategies as well as athlete motivation techniques and coach and athlete issues such as respect, safety, and personal relationships. Overall I was very impressed with Coachs coaching strategy, and his team performance.

Objective of Punishment

Objectives of Punishment There have been many rules throughout history some choose to follow those rules and some choose to break the rules. The big question is the product to those who should break the rules. There was a day when parents could spank their children freely and accepted as simply normal. As the years went on, society started to see how people would take it too far. Therefore, laws had to change. It is the same within today’s prison system. Individuals are in prison because they broke the rules and would have to serve their time. Some go to federal prison and some go to state prisons. It depends on the type of crime that a person commits; because these prisons harbor different types of criminals they also have different guidelines to follow in terms to punishing the inmates. How does sending one person to state or one person to federal prison affect the correctional system altogether? The State of California’s main goal of sentencing is to match the community sanctions with the offender. The types of community sanctions include: Criminal offenders who benefit from prevention services and are at risk of committing more crimes include: juvenile offenders with learning difficulties, high school dropouts, and urban youth gang members. Prevention services may include activities such as special education programs, and big brother programs. Criminal offenders who have received and benefited from these early intervention services are mostly first time offenders. Early intervention programs can significantly decrease the offender’s chances for committing crimes in the future. Offenders need substance abuse and alcohol counseling-related services, work skill development, and education, (Nieto, 1996). Offenders eligible for these programs are people in prison who can divert to alternative services and programs. The convicted offenders can be a second time or even a third time offenders who failed probation and even convicted of several of nonviolent offenses. California's â€Å"three strike's law,† can result in convicted felon sentenced to prison for life if the convicted offenders first two felonies were violent crimes and the third felony committed by the repeat offender is also a violent crime, (Nieto, 1996). The main goal of these sentencing guidelines is to put the targeted offenders with appropriate community sanctions. However, there are some differences and variations in the California sentencing guidelines, which include the punishment by the nature of crime committed, frequency, and severity. A good example took place in Michigan. If an offender is arrested for burglary, which is a class ‘C' felony in the state of Michigan, and a previous drug arrest, which are also a class C crime. The Michigan sentencing guideline rates provide sentencing options from alternative community corrections to a two-year prison sentence, (Nieto, 1996). The community correction’s alternative gives the judge the option of sentencing the criminal offender to a community-based and secured substance abuse treatment program for a period of six months. Upon successful completion of the treatment program, the offender must complete a probationary period. The discretion of the judge comes from a vast array of options. However, if an offender is found guilty of a serious felony and has prior nonviolent felony, sentencing guidelines provide community corrections and alternatives are not authorized and a minimum two-year prison sentence may be requisite, (Nieto, 1996). Until 1975, the federal bureau of prisons operated under the principles of the medical model of managing inmates. The medical model entailed educational, vocational, and treatment programs that attempted to transform criminal behavior into a positive and productive behaviors that would benefit society. The medical model utilized the federal inmate classification system to manage the inmate population and promote individualized treatment, (Miller, 2011). By 1975, the federal bureau of prisons had a much greater inmate population than it had several decades earlier during its inception, and they adopted the balanced model to manage those inmates. The balanced model no longer promoted individualized treatment. The balanced model was a composite model that focused on a combination of the principles of rehabilitation, deterrence, retribution, and incapacitation, (Miller, 2011). Several other major changes over the last few decades have affected the sentencing of those convicted of violating federal laws. The U. S. Sentencing Commission of 985 limited the use of probation for federal offenses, particularly for drug offenses and violent crimes. The Sentencing Reform Act of 1984 limited the amount of time the prisoners could reduce from their sentences for good behavior. This new law mandated that federal prisoners must serve a minimum of 85% of their sentence. The Sentencing Reform Act of 1984 also abolished the use of parole for federal p risoners, (Miller, 2011). Federal prisons manage their inmates within the guidelines of a Prisoners Bill of Rights. The prisoner’s rights include clean and decent living environments. Prisoners also have the rights to develop and maintain skills as a productive worker and have the rights to maintain and reinforce family and community ties, (Miller, 2011). The adoption of prisoner rights has helped the federal prisons avoid much of the legal turmoil that has embroiled the state prison systems. Most of the United States economist believed that in today’s times, the USA experiences the most drastic crisis in decades. All states in the United States report about significant budget shortfalls. As the results, the state governments significantly have to reduce their spending for correctional system. For the last two decades of the 20th Century, the spending for state and federal penitentiaries increased 600% because of the growth of measured requiring economic expenditures, for example, mandatory minimum sentences, truth in sentencing laws and three-strike legislation, (Carlson, 2008). Although economic trends started affecting the consideration of sentencing policy, the public attitude toward crimes has greatly changed. Polls show that more people think that it is necessary to address the root causes of crimes and less support the use of strict measures toward criminals. The attitude toward mandatory sentencing also underwent a change. The pool conducted in 2005 showed that 38% think that mandatory sentencing is a good idea whereas 45% of respondents prefer judicial discretion. This radical change in the attitude can be causing significant drop in the crime rate registered in the country, (Carlson, 2008). State and federal governments respond to the impact of the economic crisis on the correction system in a number of ways. The nature of problems varies, depending on the state, and so varies the strategies used. The most popular measures are as follows: prison closings, cuts of the staff in corrections, reviewing the budget of corrections concerning nonessentials, reconsidering sentencing schemes, establishing sentencing committees and commissions. Everything in life changes all the time and will always be that way, which is why everything about the past be called history. The rules and regulations for punishing the wicked and wrong doers always have been around. Many past mistakes made; consequently, the rules had to have either adjusted or completely erased altogether to fix these mistakes. The system of punishment is not a design to humiliate or degrade individual in any way, it is an intention to teach the difference between what is right and what is wrong according to the guidelines set forth by government officials. As the rules and regulations change, it affects the state and federal prison systems. They have had to become more lenient and tolerant with the individuals punished for their crimes. Still they have to try to maintain order within the walls of the confinement even though tougher laws outside the walls are making it easier to put individuals behind bars causing overcrowding and less money for security. References Carlson, Peter M. (2008). Garrett, Judith Simon, Prison and Jail Administration: Practice and Theory, Jones and Bartlett Publishers. Miller, Whitehead (2011). Report Writing for Criminal Justice Professionals, 4th Edition, p140, Chapter 6, State and Federal Prisons, Retrieved from The University of Phoenix eBook Collection database. Nieto, Marcus (May 1996). Community Correction Punishments: An Alternative To Incarceration for Nonviolent Offenders. http://www. library. ca. gov/crb/96/08/#RTFToC6.

Children’s overall development needs Essay

Describe children’s overall development needs. The overall developmental needs of a child are: Physical Development, Intellectual Development, Language Development, Emotional Development and Social Development. These are all needed to make a well rounded child. Factors such as social, economic and environmental factors also affect a child positively or negatively for example a child’s emotional development may suffer due to a death or separation and so they may become angry and so will not be able to focus on school work and so their intellectual development may suffer too. The children’s overall development needs are: 1.The need for strong attachment with positive adults- Love and affection from their parents and carers is vital for their Emotional Development in order to learn to respect and trust others. 2.The need for competence and achievement- Children need a lot of opportunity to explore wide variety of experiences and interest to acquire the success and achievement to build their self esteem. 3.The need for physical activity- Children need to be active and physical exercise through physical activity for healthy muscle development in growing body. 4.The need for positive social interaction- Children need a lot of opportunity to experience positive relationships with peers outside their family such as school as well as with their family members to develop social skills. Younger children will learn through play from which they learn how to cope with others and enjoyment of sharing pleasant time with peers. These positive relationships provide them the comfort, respect, new idea and awareness of feeling. 5.The need for creative expression- Opportunities for creative expression is important to children’s intellectual and language development. Lots of opportunities help children develop the skills of expression to understanding and acceptance of themselves by speaking, writing or art. 6.The need for healthy lifestyle- Children need routine and nutritious diet in order to stay physically healthy and immune to health problems that affect negatively in all area of their developments. Read more:Â  Explain how children and young people’s development is influenced by a range of external factors essay

Communication with individuals who have dementia Essay

Alzheimer’s disease Short-term memory loss is associated with Alzheimer’s disease. Individuals affected with this disease may be unable to remember things that have just happened or ask the same questions repeatedly. Individuals suffering with it can also forget people this could be just forgetting their names and eventually just forgetting who they are. This itself can cause communication issues and the individual may not know who they are talking with and on top of that may repeat the same parts of the conversation over and over as they have forgotten what has already been said. Individuals may also struggle in finding the right words or can’t remember the right word for what they want to say so it can be hard to hold a conversation. If they can’t explain what they mean properly an individual with dementia may become frustrated and this can often be dismissed as agitation or aggression. Vascular Dementia With Vascular Dementia although the causes are different to Alzheimer’s a lot of the symptoms are similar. For instance they may suffer memory loss, lose things and be disorientated. All these things can cause difficulties when communicating. There can be different symptoms of vascular dementia as different areas of the brain can be affected but most include slower thinking processes. Communication often becomes slow and the individual may find it hard to find the right word or forget what they were trying to say in the first place. This is very frustrating for them. People are often tempted to finish their sentences off for them which can lead to further frustration as its usually finished wrongly and not what they wanted to say. Read more:  Understand the Role of Communication and Interactions With Individuals Who Have Dementia Dementa with Lewy Bodies (DLB) Again this does have some common symptoms with Alzheimer’s and Vascular dementia. For example memory loss and disorientation but it also has other symptoms that aren’t always found in other forms of dementia. Someone with DLB may experience visual hallucinations. This means they see things that aren’t really there. An individual experiencing hallucinations may be  extremely frightened by them and be very afraid. They are very real to the individual and should be taken seriously. It can be difficult to comfort someone with hallucinations as it can cause them a lot of distress. When the person is experiencing hallucinating it can cause communication difficulties as the person isn’t in touch with what is real and what is not as the hallucinations are very real to them. Non-verbal comfort and lots of reassurance are the best way to communicate with someone during hallucinations. Vivid dreams can also be experienced with this kind of dementia. Individuals with DLB may show different levels of alertness. There moods can change quickly from being chatty one minute to not knowing who you are the next. It is important to have flexible communication so you can respond to the individuals’ mood appropriately. An individual experiencing this form of dementia are also susceptible to falls and trips as there balance can be affected. Fronto-temporal dementia This form of dementia can be found in older people but is often found in younger people between 30 to 60. Early stage symptoms are similar to other forms of dementia. For instance communication issues such as forgetting or not understanding words or peoples’ names. There isn’t memory loss in the early stages but it seems like there is because of the communication problems. Personality changes are often common in this form of dementia. The may become extrovert when they weren’t before or vice versa, they may behaving inappropriately or lack empathy. They can behave inappropriately, for instance removing clothing in public or shouting loudly. It can seem like they are being selfish as they can lack warmth for others. The personality changes can make communication difficult. Especially for people that have known the person before they suffered with dementia. They may feel that they don’t know the person anymore and find it hard to interact with them. 1.2 Physical and mental health factors should always be considered when communicating with an individual that suffer with dementia. For instance they may have eye sight problems or not be able to hear well which can affect their ability to communicate. Hearing and vision problems should not  be over looked. Regular eye and hearing tests should be performed as an individual with dementia may not be able to communicate that there is a problem. Glasses and hearing aid batteries should be checked regularly. Someone suffering with dementia may also have problems with pain. They may find it hard to communicate what the problem is or where the pain is coming from. They may not be able to express or explain that they are in pain. Pain can cause other problems such as lack of concentration, increased memory loss, aggressive behaviour, sleeping problems and mood swings or a short temper. These are often mistaken for the persons dementia because of their lack of communication skills. It is important that people working with individuals that suffer from dementia are aware that pain could be a factor. Physical disability or illness needs to be taken into consideration. Someone who has had a stroke or has an illness like cerebral palsy may have difficulty with speech but not with memory problems. An individual with early stage dementia may understand perfectly what you are saying to them but may have difficulty communicating back. They may not be able to find the words are put the wrong words in the sentence. This can be very frustrating for them. You have to patient and let them speak without trying to finish the sentence off for them. When dealing with an individual regularly you can become familiar with the way they communicate which can make it easy for both of you. An individual suffering with dementia may experience depression or anxiety. This too can cause communication problems as it can affect how they respond to others. They may not be interested in being involved in having a conversation which can make it hard for others trying to talk to them. It can also cause reduced concentration and problems with sleeping which then can lead to more confusion. This can make communication and other forms of interactions extremely difficult. 1.3 When communicating with an individual who has sensory impairment it is important to use hand gestures, body language, facial expressions and touch. Various aids or equipment can also be used such as flash cards, pictures or sign language to help understanding. If an individual suffers from hearing loss it is important to ensure that hearing aids are fitted correctly, working properly and batteries are changed regularly. When speaking to  someone with hearing loss you need to be not too far away from them, speak clearly and don’t shout. Some individuals with hearing problems can lip read and some may be able to do sign language. Gestures and pointing to things can help and the use of flash cards could also be of use. As dementia progresses though, an individual may find it more difficult to use sign language or lip read as it becomes harder for them to remember how to do it. Glasses or contact lenses are the most common way of assisting someone who is visually impaired. You should ensure that the lenses are clean and that the individual has regular eye tests to ensure that they are wearing the right prescription glasses. An individual suffering with dementia may forge to put there glasses on so it is important to remind them to put them on. If someone has severe visual impairment you should not just suddenly begin speaking as they may not have realised you were there. Make sure that you introduce yourself when speaking so they know who it is and you don’t shock them. You may need to use touch more than what you would when speaking to someone fully sighted as they will not see facial expressions, body language and gestures. It is important to maintain good communication and interaction as some with visuals impairment suffering with dementia can find the progression of the illness very frightening. 1.4 Individuals with dementia often demonstrate problem behaviour. There are many things that may contribute to such behaviours even something as simple as an uncomfortable, loud, or stressful environment. They could be experiencing pain, or be finding it hard to communicate or carry out simple tasks or perhaps there in unfamiliar surroundings. As a carer it is important that you pick up on these kinds of situations so you can ease the discomfort of the individual quickly so as little distress is caused as possible. It is important that you remain calm yourself. Offer reassurance to the individual and be patient and relaxed. Use body language and the tone of your voice to try and calm the situation. Sometimes distraction can help, perhaps try and engage them in a different topic of conversation so they then forget that they were angry or unhappy. Sometimes carers can become stressed out or find it hard to cope with a particular individual, at these times it is best to take time out or get someone else to help you. Getting anxious or upset yourself can make their behaviour worse and it is  important not to take aggressive or problem behaviour personally. If you do find yourself becoming stressed with a situation take time out to relax. Often other individuals need to be involved when supporting an individual with dementia. These could be family and friends, carers or other professionals. For example: GP – For medical advice and health problems, help with medications and side effects Speech Therapist – To help with communication issues Social Worker – Can often provide useful background information, family history or situation Dementia Care Adviser – Offer advice and technique on ways to improve interactions Advocates – Provide information about the persons capacity and what is considered to be in there best interests and will be able to offer a view of the persons perspectives Family and friends – Can offer information about the person and tell you background information. Also may be able to offer advice about communication methods as they know the individual better 2.4 Dementia is a progressive illness and effects people suffering with it in different ways. A persons communication and interactions are most likely effected but with different levels of difficulty. People with dementia suffer different symptoms but most experience isolation due to increasing difficulty with communication. Often people assume that an individual with dementia cannot communicate and write them off if they do not get a response from them the first time instead of trying a different approach. The symptoms of dementia do often have a big impact on how a person communicates and they can often find it difficult to find the right word or repeat the same things several times. They may be confused about where they are or what time period there in which also can contribute to making communication difficult but there are different approaches that can be used. Picture cards or flash cards are a good way of finding out what an individual wants when they are unable to find the words. Also its important to watch their body language and gestures to pick up on things that they are trying to communicate. Although dementia does cause huge problems with communication it is important for care staff to support and develop new ways to get around  it. Carers and other peoples’ attitudes play a big part in the well-being of people with dementia. The best way to respond to the behaviour of an individual with dementia is by using creativity, flexibility, patience and compassion. Don’t take their behaviour personal, they have an illness that affects the way they behave. It is important to try and establish what is causing the behaviour to reduce the stress for everyone concerned. One of the following could be a factor: Medical problem, such as experiencing pain or side effects from medications – this needs to be resolved by a GP or a CPN Wandering around a lot – this is often caused by boredom or they may be trying to find something or someone. Offering regular exercise and activities can help with this Repetitive behaviour – this can be caused because they need to or like to feel busy. Give them something to do ask if they would like to help with jobs around the home make them feel important and independent. Behaviour trigger – often it can be hard to find the trigger but sometimes a more calming environment can help and distraction techniques can be used. Repetition – People with dementia often repeat the same things over and over. This can be very frustrating for carers. They may ask the same questions or do the same activity over and over again. This can be triggered by boredom or environmental factors. Try and comfort them or distract them and look out for similar behaviours or signs. Certain behaviours could indicate that they need the bathroom or that they are hungry. Incontinence – this is a common problem in people with dementia. They may not be able to find the bathroom in time and have an accident. An individual with dementia may find this very embarrassing and be upset with themselves. Be understanding and offer reassurance. This can be avoided by prompting regular trips to the toilet. Insomnia – Restlessness, agitation, disorientation and other troubling behavior in people with dementia often get worse at the end of the day and sometimes continue throughout the night. A day full of activities and discouraging daytime napping can help. With dementia trouble behaviour can simply just be part of the illness.  Carers need to be flexible with how they act to try and address any issues. 4.1  Reality orientation is about trying to keep the person suffering with dementia in the here and now by making sure the person knows who and where they are. If they become confused about things then they are corrected about anything that isn’t reality. Individuals are constantly reminded of the day, place, time and situation they are in. This approach is used as much today. Validation is part of a person centred approach. A persons confusion is accepted and carers do not tell them that their feelings are wrong or try to correct them. The approach focuses on the individuals feelings rather than what they are saying. Their expressed feelings are accepted as being valid and accepted. The idea of this approach is to build trust and increase well-being and is much more commonly used than the reality orientation approach.

Starbucks marketing report Essay Example | Topics and Well Written Essays - 1500 words

Starbucks marketing report - Essay Example Effective communication with employees, customers and vendors is increasing the brand reputation of Starbucks in global market (Pride & Ferrell, 2011). The organization follows environmental rules and regulations of several countries in order to avoid legal challenges. Legal Employment rules and regulations differ from country to country. Restriction on maximum working hours and minimum wage rate need to be considered by the organization in several countries to continue its business operations (Allen, 2012). Lastly, strabucks need to follow health and safety standards to maintain effective work environment. Starbucks SWOT Analysis SWOT analysis of Starbucks will help to determine Starbuck’s internal strengths, weaknesses and external opportunities and threats. Strengths Stable earnings and revenue of Starbucks is major strength of the organization. The organization is ahead of its several potential competitors in terms of financial profitability and strengths. It is the most l eading and recognizable brand within global coffeehouse industry. Effective leadership strategy and innovative vision of Strabucks are one of the important assets of organization. Loyal customer base across the globe is the major competitive advantage. Effective location of retail stores based on market demand is the most successful business strategy of Starbucks. Effective brand extension strategy and high quality of products have increased customer preference. Weaknesses Aggressive business expansion strategy can lead to cannibalization. It can dilute the Starbucks experience. People are trying to consume healthy products. It has found out that several products of Starbucks contain high level of fat and...Moreover, the organization can implement Porter’s generic strategy to become the leading player based on several parameters, such as cost, focus and differentiation strategy. Positioning is another important strategy that can help marketing team of an organization to posit ion their products and services according to the market demand and customer preferences. Justification of Strategy Adoption Starbucks need to focus on marketing mix strategy and Porter’s generic strategy to improve their business performance and reduce competitive threats. It is true that the organization implemented niche marketing strategy (Mangold, 2010). Recent economic slowdown forced global customers to purchase less and save more. Therefore, it is important for the organization to revise the pricing of products through effective marketing mix strategy. On the other hand, implementation of Porter’s cost leadership generic strategy will help the organization to control operation cost. They need to introduce new products for the people of middle class income level. Moreover, they need to implement competitive pricing strategy for the products. This strategy will help the organization to introduce competitive priced products.

Sphingomyelinase Essay Example | Topics and Well Written Essays - 1250 words

Sphingomyelinase - Essay Example These enzymes have been categorized into six different classes namely Mg+ dependant neutral SMase, Mg+ independent neutral SMase, acid SMase, secretory SMase, and alkaline SMase and bacterial SMase (Goni and Alonso 38). This paper mainly discusses the mode of action and medical importance of neutral SMase. Two neutral SMase have been determined in mammals. Mg+ dependant nSMase 1 is concentrated in kidneys while Mg+ independent nSMase 2 is mostly present in golgi bodies of brain (Mizutani et al. 3727). In mammals, nSMase acts as an integral membrane protein whereas in bacteria they are soluble proteins. They play an important role in the human body by catalyzing the production of ceramide and regulate a number of metabolic events such as cellular differentiation, arrest of cell cycle and apoptosis (Mizutani et al. 3727; Gallardo et al. 1305). The mechanism of nSMase has mostly been studied on the enzyme obtained from Bacillus Cereus. Their working has been described as a divalent meta l-ion dependant manner (Ago et al. 16157). The enzyme obtained from the bacteria is quite similar to the mammalian nSMase in its action and function. The active site of nSMase is comprised of a glutamic acid (Glu) residue and histidine (His) residue, both of which are bound to either one or two metal cations, usually Co+ or Mg+. These cations support the action of SMase by recruiting sphingomyelin towards the active site. The cation at the Glu residue acts on the region between C1 and the phosphate group of sphingomyelin by interacting with amido-oxygen and ester-oxygen. On the other hand the cation at the His residue combines with the oxygen atom of the phosphate group of sphingomyelin resulting in a stabilized phosphate group. Furthermore this interaction activates a water molecule by lowering the value of acid dissociation constant of one of the bridged water molecules. This activation allows water molecule to attack the phosphate group of sphingomyelin as a nucleophile. Later th e reformation of phosphate group in its tetrahedral shape results in the formation of the two products; ceramide and phosphorylcholine. One of the commonest of disease associated with sphingomyelinases is Niemann-Pick disease. An autosomal recessive lysosomal storage disease, it is caused due to mutation in either SMPD1 gene or NPC1 gene and is classified into three types; A, B and C. Symptoms are characterized according to the organ of accumulation. This disorder occurs when there is deficiency of sphingomyelinases leading to a stop in the degradation pathway of lipids and resulting in accumulation of sphingomyelin within the lysosomes of affected cell causing them to become enlarged. This along with many small vacuoles renders a foamy appearance to the affected cell. Pharmacologically, there are no reported drugs which are synergistic in action to sphingomyelinases, although a number of researches have now appeared which discuss the inhibitors of sphingomyelinases (Canals, Perry, Jenkins and Hannun 694). Scyphostatin, which is attained from the mycelia extracts of Trichopezia mollissima has emerged as a neutral sphingomyelinase inhibitor (Czarny and Schnitzer 1344). As ceramide is understood to be a second messenger molecule working like inflammatory mediators (TNF?, IL-1, IL-6 and LPS) it is believed that scyphostatin

Online Services Assignment Example | Topics and Well Written Essays - 1500 words

Online Services - Assignment Example The first service is to share and exchange used books. The students are always in need of books whenever they enter a new semester or some new course material is introduced. With the increasing costs of the books, it is becoming difficult for the students to buy new books; rather it is effective and productive idea that students can share the books with each other for example if a student has passed a semester then he can offer them to exchange and share them with others. The second service is the tutoring facilities. In the modern competitive educational systems, many students find it hard to have a sound grasp on many subjects. Professors and experts are needed in order to teach the students. The proposed website will provide the tutoring services and students will easily locate the required experts and they can negotiate with them. The third effective service provided by the proposed website is to help the students’ in doing different kinds of dissertations, assignments, tr anslation and problem solving. Options for online advertising Google ads are one of the most prolific and effective means of advertising. Google ads are given by different companies and business after a certain amount of traffic start coming to your website. In our scenario, the effectiveness of Google ads depends upon the quality of content and services. In the scenario of the website, our service will be advertised on different websites based on the preference we give to the Google ads. Most appropriate choice in this case is to give the Google ads of the website on the student learning outlets like essay help websites, science websites, research based websites, Slide sharing websites and mathematical problem solving websites. Because of these ads, the students will come to know that they can get help from our website in the academic domain and thus the traffic on our website will increase and more people will use our services. Pricing Cost-per-click (CPC) This option is more econ omical because we will only have to pay to Google when someone will click our ad, this we can also maintain a track of our website traffic and can change the package if it is not being proved to be productive. Normally Google charges around 1$ to 1.5$ per click on the ad in this scenario, average cost per click is the best option because the ads can be given different rate depending upon the media outlets. In average cost per click, the cost can get low as compared to absolute click cost. The other option is the geographic advertising known as Google places in which the service is displayed with the exact location. This option has the benefit that the customer can have the confidence that the potential service really exists and he contacts the service provider immediately. The cost of Google places is high and charged in advance by the Google. The packages are given according to the web rankings and the billing is increased when this threshold payment is increased. The initial billi ng threshold is of 50$ which is used for one month and full advertisement is done. After one month, the cost is increased to 200$ but the span of web rankings in increased drastically. In the scenario of the website, the initial package of 50$ is enough. The third option is the banner advertisement and this can be very effective in online educational services website scenario because mostof the students visit popular websites like Yahoo, alta